Accept male presence, get a $40 discount
Monday, March 23rd, 2009
According to Freakonomics, entering the Mandalay club beach in Vegas costs $50 for men, but only $10 for women.
Explanation #1 (the Freakonomics one): This is simple demand-based price discrimination. Both genders feel more comfortable when the customers are 50/50, and because there’s less demand from women, the establishment has to cut prices for them.
Explanation #2: Women come for the beach, men come for the beach AND the women. And they’re ready to pay an extra $40 for the latter.
Explanation #3: Women and Men are both ready to pay $50 for enjoying the beach, but Women get a discount of $40 because of the annoyance of men.
Now, what would be interesting is to index this price difference with the amount of clothes worn…









