Archive for March, 2009

Definition: Austrian School

Monday, March 30th, 2009

It’s been a while since the last Definition! Here’s one:

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Advertising and Semantics FAIL

Monday, March 30th, 2009

How many years of R&D, how much money invested in Advertising, how many proofs that relevancy is key, and still, I can get this:

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Dude, listening to Guy Kawasaki is not exactly wanting to fly to Kawasaki, Japan, mmmmkay?

VALU VALU prices are now adjustable

Tuesday, March 24th, 2009

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Great news at VALU VALU: from now on, Sellers are able to adjust their Price.

If you want to sell faster, then you can decide to be more agressive.
If you’re not in a hurry, then why not trying to squeeze an few more dollars?

The nice thing is that you can still benefit from our Dynamic Pricing engine, as the prices will continue to vary according to market conditions.

And you can also adjust your pries at any time, from the Account inventory page…

Try it by putting a product for sale: http://www.valuvalu.com !

Accept male presence, get a $40 discount

Monday, March 23rd, 2009

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According to Freakonomics, entering the Mandalay club beach in Vegas costs $50 for men, but only $10 for women.

Explanation #1 (the Freakonomics one): This is simple demand-based price discrimination. Both genders feel more comfortable when the customers are 50/50, and because there’s less demand from women, the establishment has to cut prices for them.

Explanation #2: Women come for the beach, men come for the beach AND the women. And they’re ready to pay an extra $40 for the latter.

Explanation #3: Women and Men are both ready to pay $50 for enjoying the beach, but Women get a discount of $40 because of the annoyance of men.

Now, what would be interesting is to index this price difference with the amount of clothes worn…

Nuclear Power + Iran + Windows OS = Uh-ho

Tuesday, March 17th, 2009

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Now, that’ scary…

I wonder what’s the most bewildering, though: that someone let a ‘license expire’ in a Nuclear plant, or the fact that we can behold it…

Source: UPI.com

Why Web Video Isn’t Monetizing as well as Television ?

Monday, March 16th, 2009

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According to HipMojo, it’s because of reach, engagement and other technicalities.

In my humble opinion, it’s just because Video Ads suck 95% of the time. On TV, you can have the delusional hope it boosts sales. On the Web, it’s easier to measure the waste of money it is…

eBay + PayPal = … PayPal

Sunday, March 15th, 2009

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When a company starts its corporate presentation with its ’secondary’ business; when a company hints that this secondary business may soon grow past its historical, primary business; then maybe it’s time for the secondary business to become the main business

From: GigaOm

Ludicrous Pricing as a marketing coup

Saturday, March 14th, 2009

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Young architect John Morefield offers ‘Architectural advice’ for 5 cents only.

Of course, he will not make a living of it.
Of course, he says it’s for “spurring conversations”
Of course, it allows him to get publicized on a dime budget. Well, half a dime, actually…

Via Flavorwire through Core 77

Here’s what the car manufacturers bailout money was for

Thursday, March 12th, 2009

It’s for converting factories building cars nobody wants in amusent parks nobody will go to…

Want to nominate VALU VALU for…

Wednesday, March 11th, 2009

Want to nominate VALU VALU for Seattle 2.0 award? http://www.seattle20.com/awards/nominate.aspx